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Tamarac releases the second version of its integrated portfolio management suite—Advisor X

Tamarac integrates its industry leading portfolio rebalancing software with performance reporting, portfolio accounting and a custom version of Microsoft Dynamics® CRM
Seattle WA, October 27, 2010 - Tamarac Inc., a leading provider of integrated portfolio management software and services, today announced the release of the second generation of its turnkey software suite—Advisor X.

With over 1,300 advisors using its premium rebalancing application—and collectively managing over $150B in assets—Tamarac is uniquely positioned to extend its value proposition of driving greater efficiency into more RIA offices with the second version of its integrated portfolio management suite.

"More and more advisors are looking for an integrated solution that is centered around CRM," says Joel Bruckenstein, technology consultant and publisher of Virtual Office News. "The second generation of Tamarac's integrated portfolio management suite delivers on that promise with a modular and web-based offering that leverages industry leading technology. While integrated CRM systems can be a hub for information, Tamarac takes their offering one step further by embedding rebalancing and performance reporting functionality directly into the CRM—enabling advisors to quickly take action on the information."

The Tamarac Advisor software suite launched a year ago, integrating Tamarac's industry leading portfolio rebalancing software, Advisor Rebalancing™, with performance reporting, portfolio accounting and a customized version of Microsoft Dynamics CRM. The Advisor X release integrates a dynamic performance reporting application, Advisor View™, which calculates performance each day and provides a custom dashboard, branded customer portal and document vault. Advisor CRM® now includes embedded functionality from the Advisor View dynamic performance reporting application, the ability for users to customize the CRM themselves and an "all activities" holistic view of all customer interactions. New accounts uploaded into Advisor Rebalancing will also be created in Advisor CRM automatically.

As part of Advisor X, Advisor Rebalancing gained n-tier modeling capabilities—allowing for unlimited asset categorization levels, branded custom reports and a trade order management system, Advisor OMS™, that enables straight-through processing of ETF and equity trades.

"Our firm started with Tamarac's Advisor Rebalancing application back in 2007," says Lisa Martin, Chief Operating Officer of Smead Capital Management. "We saw an 80 percent reduction in our time spent on rebalancing and trading activities while boosting our ability to service our clients. We then added Tamarac's performance reporting application, followed by their CRM. Each addition we've made from Tamarac's integrated software suite has enabled our firm to scale in levels of efficiency we never thought possible. Now, thanks to Advisor X, we handle so many functions through technology that we don't see a need to add staff as we grow."


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