Advisor Now™ Leverages Envestnet Platform to Cross the Digital Divide & Reinforce Independent Advisors' Value Proposition
CHICAGO, IL – May 7, 2015 – Envestnet, Inc. (NYSE: ENV) announced that it will be launching Advisor Now™, a digital advice portal harnessing Envestnet's core capabilities to help independent advisors demonstrate more value to clients and improve financial outcomes for investors. Advisor Now was introduced today during the Envestnet Advisor Summit (http://www.envestnet.com/advisorsummit), which is underway at the Hilton Chicago.
“The launch of Advisor Now is part of our ongoing initiative to help advisors deliver high-quality, personalized, and holistic wealth management services where and when clients want them," said Jud Bergman, Chairman and Chief Executive Officer, Envestnet. “Advisor Now combines the technology and algorithms used by digital advice providers with the broad suite of solutions, operational efficiencies, and network connections available from our enterprise-level platform. By embracing digital technology in this way, we seek to connect advisors and their clients like never before—empowering advisors to cross the digital divide, and identify the straightest and shortest routes to their clients' end goals."
Envestnet acquired Upside, a technology company providing digital advice solutions, sometimes called a “robo-advisor" platform, to financial advisors in February 2015. Advisor Now leverages the benefits of the Upside acquisition, offering digital advice capabilities augmented with the broader Envestnet network's time-tested operations and servicing functionality.
Advisor Now combines the following components of the Envestnet platform:
Proposal generation and portfolio accounting from Envestnet's Advisor Suite® software.
Trading, rebalancing, and tax optimization from Envestnet | Tamarac's Advisor Xi® Suite.
Reporting and client portals from Envestnet's Advisor Suite and Tamarac's Advisor Xi.
Automated account opening and risk tolerance questionnaire from Upside.
Approved third party investment solutions from Envestnet | PMC.
“Advisor Now is a game-changing digital advice offering because it is powered by tried-and-true Envestnet solutions serving over 40,000 advisors with approximately $700 billion in assets," said Stuart DePina, Group President, Envestnet | Tamarac. “We have brought together these best-in-class elements of the Envestnet platform to create a unique digital advice portal that can transform the way advisors engage with clients, as well as the level of service they are capable of providing. This is the essence of the ongoing evolution of the Envestnet network—helping advisors digitize what they do best."
ABOUT ENVESTNET | TAMARAC
Envestnet, Inc. (NYSE: ENV) is a leading provider of unified wealth management technology and services to investment advisors. Our open-architecture platforms unify and fortify the wealth management process, delivering unparalleled flexibility, accuracy, performance, and value. Envestnet solutions enable the transformation of wealth management into a transparent, independent, objective, and fully-aligned standard of care, and empower advisors to deliver better outcomes.
Envestnet | Tamarac's web-based platform for independent RIAs, Advisor Xi®, deeply unifies portfolio management, modeling, rebalancing, trading, billing, and reporting with a client portal and enterprise-level client relationship management (CRM) system.