Chicago, IL – May 7, 2015Press Release
Envestnet Driving Digital Advice Transformation
Advisor Now™ Leverages Envestnet Platform to Cross the Digital Divide & Reinforce Independent Advisors' Value PropositionEnvestnet, Inc. (NYSE: ENV) announced that it will be launching Advisor Now, a digital advice portal harnessing Envestnet's core capabilities to help independent advisors demonstrate more value to clients and improve financial outcomes for investors. Advisor Now was introduced today during the Envestnet Advisor Summit (http://www.envestnet.com/advisorsummit), which is underway at the Hilton Chicago.
“The launch of Advisor Now is part of our ongoing initiative to help advisors deliver high-quality, personalized, and holistic wealth management services where and when clients want them," said Jud Bergman, Chairman and Chief Executive Officer, Envestnet. “Advisor Now combines the technology and algorithms used by digital advice providers with the broad suite of solutions, operational efficiencies, and network connections available from our enterprise-level platform. By embracing digital technology in this way, we seek to connect advisors and their clients like never before—empowering advisors to cross the digital divide, and identify the straightest and shortest routes to their clients' end goals."
Envestnet acquired Upside, a technology company providing digital advice solutions, sometimes called a “robo-advisor" platform, to financial advisors in February 2015. Advisor Now leverages the benefits of the Upside acquisition, offering digital advice capabilities augmented with the broader Envestnet network's time-tested operations and servicing functionality.
To view an interactive video with more information about Advisor Now, please visit:http://www.tamaracinc.com/advisor-now.aspx.
Advisor Now combines the following components of the Envestnet platform:
- Proposal generation and portfolio accounting from Envestnet's Advisor Suite® software.
- Trading, rebalancing, and tax optimization from Envestnet | Tamarac's Advisor Xi® Suite.
- Reporting and client portals from Envestnet's Advisor Suite and Tamarac's Advisor Xi.
- Automated account opening and risk tolerance questionnaire from Upside.
- Approved third party investment solutions from Envestnet | PMC.